Sunday, December 27, 2009

New Year's Resolutions: In or Out?

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Office Divvy

The New Year is a special time for me… Since I was a kid, it has been the most important holiday in my life. I’ve always liked it better than my birthday, or any other holiday. I particularly like the fact that it is non-religious, and that it creates excitement in most of the world.

I find the New Year’s Holiday to be a progressive one: It creates closure to what was and just a terrific celebration for what’s ahead. The significance of closing a year, and beginning a new one, organically brings on the thoughts such as “what will I do differently this year.”

New Year’s Resolutions seem to have become a big joke, i.e. how Gyms are only busy in January, and before you know it people are back to their old habits.

Jonah Lehrer, has an excellent article in the weekend edition of Wall Street Journal: Blame It On The Brain. The article is on Will Power and New Years Resolutions, which, from a scientific standpoint concludes that the latest neuroscience research suggests spreading resolutions out over time, is the best approach.
Willpower, like a bicep, can only exert itself so long before it gives out; it's an extremely limited mental resource.” ~ Jonah Lehrer
John Lehrer makes excellent points from a scientific standpoint, based on research conducted, and gives some good tips. Below is an excerpt from the article.
Given its limitations, New Year's resolutions are exactly the wrong way to change our behavior. It makes no sense to try to quit smoking and lose weight at the same time, or to clean the apartment and give up wine in the same month. Instead, we should respect the feebleness of self-control, and spread our resolutions out over the entire year. Human routines are stubborn things, which helps explain why 88% of all resolutions end in failure, according to a 2007 survey of over 3,000 people conducted by the British psychologist Richard Wiseman. Bad habits are hard to break—and they're impossible to break if we try to break them all at once...

Jonah Lehrer argues that Not Overloading Your Mind (spreading resolutions out over time), Self Awareness (to fix your willpower flaws, you need to know about them) and Distraction (getting the tempting thoughts out of your mind by focusing on something else) may help you stick to your New Year’s Resolutions.

This December, we ran a New Year’s Resolutions ad campaign for Office Divvy in multiple print publications in Palm Coast and Flagler County, on the Office Divvy website and other online portals, as well as twitter and facebook.

The idea was to get the encumbered small business owner to think differently in the New Year as it relates to overhead and getting some help. The artwork below is from one of the Office Divvy ads...

(article continues below the image)

This online and print ad campaign was well received by the Palm Coast and Flagler County Small Business, Entrepreneur, and Professional Community.

Whether the neuroscience researchers like it or not, I think New Year’s is an excellent time to reflect on one’s actions in the past year, and to think ahead. It begins with writing down a list of what you would like to accomplish in the coming year.

Having written goals is a proven way to tackle one’s objectives. I say what better time to do this activity than over the Holidays and New Year’s. If loosing sight of your goals, or giving up on them is the real issue, whether it’s because of human willpower limitations or something else less scientific, try keeping your list of goals in your sight, sharing them with trusted allies who can help achieve them, and practice affirmations.

Goal setting is a whole another topic, but reflecting on the question “What Do You Really Want” is always good place to begin.

To a happy, healthy, and prosperous 2010...

Ky Ekinci

Ky Ekinci is a co-founder of Office Divvy. On twitter: @KyEkinci | @OfficeDivvy
Link: Original Wall Street Journal Article | About Jonah Lehrer

Thursday, December 24, 2009

What Does the Senate's Health Bill mean for the Small Business, Startup, Entrepreneur, and Solo-Practitioner Community

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Office Divvy

I enjoyed reading an excellent article by Robb Mandelbaum in the New York Times titled "What the Senate’s Health Bill Means for Small Business" summarizing the key points of the Senate's version of the Health Reform.

I learned what the Senate's version of the Healthcare Bill meant for the Small Business, Entrepreneur, Startup, and Solo-Practitioner community, which is whom we at Office Divvy cater to. This is the "summary of the summary" as I understand it:
  1. States will setup programs through which Small Business can buy insurance.
  2. Insurers to treat the entire-client base as a single risk group, which will make the insurance-underwriters' discrimination around age, gender, and health-status go away.
  3. Plan defines any company under 100 employees as a small business (however until 2016 states may chose to limit small-group market to firms under 50)
  4. Smallest businesses (actually most business) will have no obligation to buy insurance, however businesses over 50 will be impacted due to certain formulas around public versus private insurance choices.
  5. "Very Small Business" will receive tax credits to offset 35% of their health insurance costs.

The New York Times also put together an excellent comparison of the Senate version versus the House version of the Health Care Proposals which every small business owner should review...

To a "healthy" and prosperous 2010...

Ky Ekinci
on twitter: @KyEkinci | @OfficeDivvy


Tuesday, July 28, 2009

Biggest Successes Often Bred from Failures?

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Office Divvy

I stumbled upon a video of the entrepreneur and innovator, Randy Komisar, on Success, Failure and Innovation in Business....

According to Mr. Komisar, what distinguishes the Silicon Valley Startups is not its successes, but instead the way in which Silicon Valley deals with failures. Komisar argues that the Silicon Valley is about experimentation, innovation, and taking new risks. According to Komisar, only a smaller business that can deal with failure and still make money can exist in this environment. It is a model based on many failures, and only a few extraordinary successes.

The idea that the possibility of "Innovation" is much higher within a startup-spirit that is not afraid to fail, versus the large company's corporate atmosphere and culture, which just cannot tolerate failure is such a logical and well-put statement, that I admire, acknowledge, and envy the experience, knowledge, and authority in making such a statement.
(....continues below the video)

Furthermore as a co-founder of a start-up, Office Divvy, an operation which I think has many differentiators larger companies might not want to touch, I like Mr. Komisar's statement and his overall thoughts, because they encourage my company to stay the course.

Hope you will enjoy this 8 minute video, as much as I did...

Your comments are most welcome...

Ky Ekinci

On the Web: www.Office Divvy On Twitter: @OfficeDivvy

Sunday, June 7, 2009

Palm Coast Company Finds Twitter Success...

Office Divvy LLC. a Palm Coast, FL based provider of Office Space and Virtual Office Solutions, has the largest twitter follower-base (aka tweeps or tweeple) in the area… (This is a copy of the NewsWire released to the press in early June)

A Social Media Love Affair: Twitter is the most recent rising star and ‘little darling’ of social media. Office Divvy of Palm Coast, FL is a one-stop smart office solutions provider in Palm Coast, FL. The Twitter and Office Divvy affair began in mid-march, of this year, and is leading to great learnings and a big exposure…

According to twitterholic –an application that tracks twitter user statistics, with over 12,000 followers, Office Divvy is the largest followed twitter account in Palm Coast, Ormond Beach, Daytona Beach and immediate surrounding areas.

Office Divvy provides Ready-to-Use, Flexible and Part-Time Offices, Dedicated Offices, Interim Offices and Virtual Office Solutions, and related Administrative and Business Services in Palm Coast (Flagler County), Florida. The company’s membership is comprised of solo-practitioners, professionals, home-based-business owners, corporations and entrepreneurs.

Office Divvy is the brainchild of three entrepreneurs: Lisa Schenone Ekinci, Sim Taing, and Kayhan Ekinci.

We are proud to be providing a productive platform in Palm Coast, FL to professionals and business owners who want to focus on their business and not the details that go into setting up and running a business location and an office” says Co-Founder and Managing Partner, Lisa Schenone Ekinci.

Lisa adds: “We are big believers in peer-to-peer information sharing, and twitter certainly provided a wonderful tool for us to share what we’ve learned and still learning with our members and the business and professional community at large.

If you are a work-from-home professional or a home-based business owner in Palm Coast, where else can you meet your clients, prospects, or counterparts and keep a very professional image for as low as $99 a month? This alone is worth tweeting…” says Sim Taing, Co-Founder.

Kayhan Ekinci (Nickname: Ky), the Co-Founder and Managing Partner of Office Divvy, is a management consultant and strategic marketing expert. He is credited for building the twitter following.

Ky is humble: “Collaboration and the sharing of ideas happen in real-time among our membership on a daily basis. Twitter has provided us with a platform that allows us to enlarge our community. Now when we read an inspiring article or discover a great business product or service, instead of sharing it with a few dozen or even a few hundred professionals, we share it with thousands, and now over 10,000 people on Twitter, without even leaving the office.

How did the company build the Twitter following? “Organically” is all they say.

To see what they are tweeting about go to: For more information call toll-free 1.888.533.4889, e-mail or visit the company website at

Resources – Social Media & Links to Office Divvy:
– Office Divvy website:
– Office Divvy facebook group:
– Office Divvy blog:
– Office Divvy on twitter:

Additional Information on Palm Coast
The Palm Coast, Fla., micro area (as referred to by the US Census Bureau) — located between the Jacksonville, Fla., and the Deltona-Daytona Beach-Ormond Beach, Fla., metro areas was the fastest growing “micro area” — grew by nearly 25 percent between 2000 and 2003.

According to the estimate released by the U. S. Census Bureau in Q-1 of 2008, the Palm Coast Metropolitan Statistical Area population increased by almost 6,000 people – from 82,433 to 88,397 – between July 1, 2006 and July 1, 2007, which once again put Palm Coast in number 1 position in the entire nation.

Florida’s Flagler, along the Atlantic Coast between Daytona Beach and Jacksonville, was the nation’s fastest-growing county since Census 2000 with a 66.7 percent population increase from 2000 to 2006. In 2008, the number of Flagler County residents is estimated as 90,000 –twice the size it was only 10 years ago!

Today, Palm Coast is also breaking another record with the highest unemployment rates in Florida. The upside is that the situation may be forcing the entrepreneurial spirit to come alive, with high number of new businesses and compelling start-ups in the area.

Wednesday, April 8, 2009

The Joy of an Out-Of-the-House Office

For nearly two decades I've been a freelance writer. I've written books, articles, and all sorts of newsletters, proposals, and public relations materials for organizations. I recently started a blog. And I'm working on my third book.

It has been an interesting career. Being a writer gives you the chance to constantly be asking questions, interviewing people, and learning about new things. I love to research and to think.

But at some point, working at home all the time became quite hard. I had a perfectly nice office in my house--but as my kids got older and the demands of parenting became more complex it became difficult to set boundaries between my family life and my work. Domestica and business became so intertwined, it was hard to think straight in my office because just outside the door there were orthodontist appointments, or a dog to be waked, or laundry, or a million other distractions.

So I recently got myself an office outside of the home. It's a space I share with others, which makes it very affordable. I cannot express the amount of peace I feel when I walk in the door. The desk is clear. There is no clutter. My colleagues are respectful and quiet, but friendly. I can think clearly and organize my thoughts. An office outside the home is a blessing (and a tax deduction).Virginia Woolf wrote that a woman needs a room of her own to be productive. But I'd say she really needs a place outside the home--and shared is just fine.


Laura Schenone is a James Beard award winner; author of two books: "A Thousand Years Over A Hot Stove" and "The Lost Ravioli Recipes of Hoboken," and an active writer published in magazines and newspapers nationwide. Jelly Press Blog: .....and to purchase Laura's books:

Monday, March 23, 2009

Facebook, Twitter, or LinkedIn?

Donald Trump asks: “Facebook or Twitter?"

........and he goes on answering his own question: "Now that's a very hard choice. I'm going to have to say Facebook for friends, Twitter for business networking.[9:13 AM on March 22, 2009 @DonaldJTrump on Twitter]

Do you concur with the Donald?

And, how about LinkedIn, where does that all fall in comparison to Facebook and Twitter?

It is striking to see the traffic comparisons of the three on Alexa… (click on the graphic for larger view)

Obviously, from a traffic standpoint, Facebook's traffic far exceeds the website traffic of LinkedIn and Twitter combined!

What do you think works better for you professionally and business-wise? Facebook, Twitter, or LinkedIn?

Take the anonymous survey to the right hand column and share your opinion with fellow social and professional networkers on New Media.

Results will be published on twitter by April 1, 2009.

Sunday, March 8, 2009

Be fluid, cool, and progressive!

Shared Office Space in Palm Coast

If you are a professional or business person in Palm Coast, or your plans include adding a location in Palm Coast, you must read this.

Whether you are just starting up a new business in Flagler County, adding a new business location, or downsizing your existing location, you probably need an office to gain or maintain a professional image, to have a physical commercial mailing address, and to meet with clients, prospects, vendors or team members. But do you really need to own or lease an office to conduct business?

As the co-founder and a managing partner of Office Divvy, I am biased of course, but I genuinely think that a business can no longer ignore considerations which gained greater importance in 2009, such as your budget, cash-flushness, effectiveness, efficiency and conservation… Agree?....Then you should look at Office Divvy’s part-time or shared office model offered in Palm Coast, Flagler County, Florida.

Office Divvy energetically markets the notion that your professional and business life can be better without the overhead of a traditional office. We do not tell business people like you, not to have a professional office location. On the contrary: An office can give you the professional image and the business location function, a place to meet, a place to work productively from etc… We just urge you not to take on the overhead of a traditional office –if you don’t have to.

Office Divvy is the brainchild of three entrepreneurs and consultants: myself (Kayhan), Lisa and Sim. Each partner brings unique professional and business experiences and perspectives to the company’s vision and operations. For instance Lisa and Sim’s experiences in corporate America as well as in small businesses are priceless. Each partner also has experience with working remotely and working from home.

In this 21st century, having a traditional office versus part-time professional office is like listening to the iPod versus the cassette tape, driving a gas-guzzler versus a hybrid car, heating your pool with the solar technology versus a propane heater. Sharing is cost-effective, fluid, flexible, clean, cool, lean, and suave.

The membership model at Office Divvy for shared office space starts from $99 a month, and it is all inclusive. That means: Furnished, Equipped, Wired, and Staffed. Plans are not only affordable, but also flexible –there are no long term commitments.

Just about one-year old, Office Divvy has already been featured in Daytona Beach News Journal and Volusia-Flagler Business Report and received commendations from community and business leaders in Palm Coast and Flagler County. We are proud to offer a cost-effective office-model to the business and professionals in the Flagler County and Central and Northern Florida.

I believe that the winners in this new economy will be those who know how to address the problems posed by scarcity of resources. Considering Office Divvy may require a paradigm-shift in the way you conduct business, but it can be a tremendous solution to your current overhead and professional image which will impact your bottom-line.

For more on Office Divvy, visit or call 1.888.533.4889.