Sunday, December 27, 2009

New Year's Resolutions: In or Out?

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Co-Founder,
Office Divvy

The New Year is a special time for me… Since I was a kid, it has been the most important holiday in my life. I’ve always liked it better than my birthday, or any other holiday. I particularly like the fact that it is non-religious, and that it creates excitement in most of the world.

I find the New Year’s Holiday to be a progressive one: It creates closure to what was and just a terrific celebration for what’s ahead. The significance of closing a year, and beginning a new one, organically brings on the thoughts such as “what will I do differently this year.”

New Year’s Resolutions seem to have become a big joke, i.e. how Gyms are only busy in January, and before you know it people are back to their old habits.

Jonah Lehrer, has an excellent article in the weekend edition of Wall Street Journal: Blame It On The Brain. The article is on Will Power and New Years Resolutions, which, from a scientific standpoint concludes that the latest neuroscience research suggests spreading resolutions out over time, is the best approach.
Willpower, like a bicep, can only exert itself so long before it gives out; it's an extremely limited mental resource.” ~ Jonah Lehrer
John Lehrer makes excellent points from a scientific standpoint, based on research conducted, and gives some good tips. Below is an excerpt from the article.
Given its limitations, New Year's resolutions are exactly the wrong way to change our behavior. It makes no sense to try to quit smoking and lose weight at the same time, or to clean the apartment and give up wine in the same month. Instead, we should respect the feebleness of self-control, and spread our resolutions out over the entire year. Human routines are stubborn things, which helps explain why 88% of all resolutions end in failure, according to a 2007 survey of over 3,000 people conducted by the British psychologist Richard Wiseman. Bad habits are hard to break—and they're impossible to break if we try to break them all at once...

Jonah Lehrer argues that Not Overloading Your Mind (spreading resolutions out over time), Self Awareness (to fix your willpower flaws, you need to know about them) and Distraction (getting the tempting thoughts out of your mind by focusing on something else) may help you stick to your New Year’s Resolutions.

This December, we ran a New Year’s Resolutions ad campaign for Office Divvy in multiple print publications in Palm Coast and Flagler County, on the Office Divvy website and other online portals, as well as twitter and facebook.

The idea was to get the encumbered small business owner to think differently in the New Year as it relates to overhead and getting some help. The artwork below is from one of the Office Divvy ads...

(article continues below the image)


This online and print ad campaign was well received by the Palm Coast and Flagler County Small Business, Entrepreneur, and Professional Community.

Whether the neuroscience researchers like it or not, I think New Year’s is an excellent time to reflect on one’s actions in the past year, and to think ahead. It begins with writing down a list of what you would like to accomplish in the coming year.

Having written goals is a proven way to tackle one’s objectives. I say what better time to do this activity than over the Holidays and New Year’s. If loosing sight of your goals, or giving up on them is the real issue, whether it’s because of human willpower limitations or something else less scientific, try keeping your list of goals in your sight, sharing them with trusted allies who can help achieve them, and practice affirmations.

Goal setting is a whole another topic, but reflecting on the question “What Do You Really Want” is always good place to begin.

To a happy, healthy, and prosperous 2010...

Ky Ekinci


Ky Ekinci is a co-founder of Office Divvy. On twitter: @KyEkinci | @OfficeDivvy
Link: Original Wall Street Journal Article | About Jonah Lehrer

Thursday, December 24, 2009

What Does the Senate's Health Bill mean for the Small Business, Startup, Entrepreneur, and Solo-Practitioner Community

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Co-Founder,
Office Divvy


I enjoyed reading an excellent article by Robb Mandelbaum in the New York Times titled "What the Senate’s Health Bill Means for Small Business" summarizing the key points of the Senate's version of the Health Reform.

I learned what the Senate's version of the Healthcare Bill meant for the Small Business, Entrepreneur, Startup, and Solo-Practitioner community, which is whom we at Office Divvy cater to. This is the "summary of the summary" as I understand it:
  1. States will setup programs through which Small Business can buy insurance.
  2. Insurers to treat the entire-client base as a single risk group, which will make the insurance-underwriters' discrimination around age, gender, and health-status go away.
  3. Plan defines any company under 100 employees as a small business (however until 2016 states may chose to limit small-group market to firms under 50)
  4. Smallest businesses (actually most business) will have no obligation to buy insurance, however businesses over 50 will be impacted due to certain formulas around public versus private insurance choices.
  5. "Very Small Business" will receive tax credits to offset 35% of their health insurance costs.

The New York Times also put together an excellent comparison of the Senate version versus the House version of the Health Care Proposals which every small business owner should review...

To a "healthy" and prosperous 2010...

Ky Ekinci
on twitter: @KyEkinci | @OfficeDivvy


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