Friday, March 12, 2010

Excellent "Mission Statement" Advice by Dan Heath

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Office Divvy

Dan Heath is a Senior Fellow at Duke University's CASE center, which supports social entrepreneurs. He is the co-author of the New York Times bestseller book, "Made to Stick: Why Some Ideas Survive and Others Die."

Dan claims that most mission statements are written terribly. And he illustrates how and why that happens, then continues to give terrific advice on How to Write A Mission Statement in the following video:

How to Write a Mission Statement That Doesn't Suck

I enjoyed this video tremendously, and hope that you will find it useful, too.

At Office Divvy, we wrote our mission statement as follows when we first got started in the beginning of 2008:
" Office Divvy provides cost effective, comfortable, and professional work and meeting spaces and one-stop business solutions to all profiles in the business community. Our team delivers turnkey business operations to work-from-home professionals; corporations; individuals or companies that are starting up or downsizing; so our members can concentrate on their core business objectives instantly."
I hope our mission statement at Office Divvy doesn't 'suck' by Dan's criteria, but we will definitely put it under the microscope and re-write it under Dan's lens. Stay tuned for the updated Office Divvy mission statement in light of Dan's recommendations, coming soon.

Do you have a mission statement? What are your thoughts after reading this post and watching Dan's video? Please share with us...



  1. haha, lol. You talked me into coming to read this page, and here I see a list of Reactions - other innocents that were talked into coming as well:)
    I guess it would be better not to see those?
    Great blog, by the way. Keep them coming.

  2. lol... that cracked me up Paulina, thanks. Thanks for the nice comment, and immediately taking your advice. lol