Office Divvy ™
Application period for Communities to be considered for
I previously wrote another blog post on this subject, titled "A Tech Opportunity for Palm Coast" iterating our support of The City of Palm Coast for this project.
Now that the applications are closed, and there is more information available, I'm writing this follow up post, for some further thoughts...
Here is a map of where these applications came from (you have to love the
The City of Palm Coast got in the game a little later compared to some mature, and not-so-mature cities. Our City's announcement for the project was made on March 8th, less than 3 weeks prior to closing of the applications.
I counted limited press coverage: Only two articles appeared on the Daytona Beach News Journal, plus another article appeared in the new Palm Coast Observer newspaper. Palm Coast mayor Jon Netts also released a video which appeared on the City of Palm Coast website, though this was released after the applications were already closed.
I wish there was more press on Palm Coast's nomination, and more community involvement from the residents nominating their city for this project. I think our otherwise strong Flagler County online community failed to make enough noise. Why do I say that? See my noise analysis below based on some of the select candidate cities, as I followed their "noise" factors on
Tweets in the last 7 days prior to the
You will notice that the cities I selected for analysis and comparison in the above table are not random. I selected Orlando and Sarasota because they are somewhat in close proximity to Palm Coast. I put Miami Beach in the comparison mix, because it's also in Florida and because its size is similar to that of Palm Coast. I included Topeka, KS; and Duluth, MN also, because they are smaller cities, but because they were able to do good PR campaigns and make a lot of noise for this project.
Whether we win or lose
Here's what some of the cities did to make noise:
Topeka, KS renamed itself
" At 79, Bill Bunten doesn't exactly understand the Internet boom. The Topeka, Kansas, mayor has an e-mail account, he said, but his assistants take care of most of his online communications and tend to search the Web for him."You can read the original article here.
Mayors of Sarasota, FL and Duluth, MN also appeared on TV, on the CNN network, just a few days before the deadline. They were invited to the show because they made equally shocking choices to create more visibility and get their cities appear in the mainstream news-media...
Sarasota, FL renamed their "City Island" as
Duluth, MN Mayor jumped in the freezing waters of the Lake Superior. Coincidence maybe, but if Palm Coast has Jon Netts, Duluth has Don Ness. In a publicity stunt, Mayor Ness jumped in the freezing waters of the Lake Superior in February. The City made a video and put that on YouTube, which is below:
I'm not promoting stunts or monkey-business to get in the news, but in this highly competitive environment and during these slow economic times locally, "Out of the Box" kind of thinking has to be on the table as a vehicle for being found and being seen as a
Here is an example of a small missed opportunity to promote
Palm Coast has a good chance for this project as a
In studying all of this, I know that we, as business owners, professionals, and residents are equally responsible for helping Palm Coast get ahead. As we wait for the results of the
Thanks for listening...
Office Divvy ™
PS: Because of the significant investment I've personally made in social media (learning, metabolizing, engaging) and because of the significant return I've received and frankly keep receiving, I feel an added responsibility to take others with me. To date, that's included business associates, clients, family, friends, our new
Update - Enjoy Part II to this post:
"Google is in Kansas; Topeka is in Silicon Valley?"