Monday, March 15, 2010

Is Farmville Responsible for Facebook beating Google's Traffic?

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Office Divvy

Big News This Week: Facebook exceeded Google's traffic in the US and has become the most visited US site for the week ending March 13th...

The popular social networking site Facebook's traffic has seen steady growth... First, in the beginning of January, Facebook took over Yahoo's spot as the second most visited site in the United States. Here's a previous post on that. And now, Facebook beats Google; and that is pretty amazing.

According to an article posted on DigitalBeat by VentureBeat, as of the week ending March 13th, Facebook's traffic equaled 7.07 percent for all U.S. web traffic, whereas Google was at 7.03 percent. Graph below indicates the significant and steady rise in Facebook's traffic since last year. DigitalBeat says "traffic to Facebook increased 185% compared to the same week last year, whereas visits to Google increased only 9%."

Devindra Hardawar, the DigitalBeat writer, attributes Facebook's growth to the popular online game "Farmville" --a game I despise as a facebook user for a number of reasons. Mr. Hardavar says Farmville now has over 83 Million users.

I must add here, that there is a strong anti-farmville (and anti-similar-games) community on Facebook as well. One that I like is called "I dont care about your farm, or your fish, or your park, or your mafia!!!" That facebook page has nearly 6 Million fans! A number of my facebook-friends are fans of that page. I never became a fan, but I appreciate it...

But seriously, who cares if Facebook's growth is attributed to Farmville. Facebook has added a terrific value to the entire web 2.0 landscape, and has been an innovative platform to connect with people, and to share information. I don't care, because to me, the value of "Be Where the People Are" from a marketing and business perspective is priceless.

Lisa and I wrote an earlier blog post titled "5 Ideas for Small Business Staying Power" in January, where we highlighted the concept of social media and "be where the people are" --and recommended the following to the Small Business Community:
" Look at social media, twitter and facebook to make sure you are getting in front of your prospects and customers, listening for keywords, learning from others, including your colleagues and competitors, and building strategic relationships. If social media tools seem alien, find someone to work with until they are not. Don’t miss out on a brand-new, low-cost way to reach potential customers you may not otherwise have access to because you are more “real” than this new trend. While you are working on your social media jokes and justifications (“If I want to talk to someone, I don’t tweet, I pick up the phone.. Ha Ha"), and while you're laughing and enjoying the joke, your competitor is already online, staying visible, offering customers a great new article he/she just read; or RT (re-tweeting) a great post by a thought leader in your industry, building a community and followers."

I am pretty amazed with this news, and I am glad that we at Office Divvy ™ invested time in building communities on facebook and actually helping our clients with their facebook and twitter presence.

I hope you'll appreciate my fast thoughts on this subject matter...

What are your thoughts?..

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