This video-presentation dissects what's involved in starting a "movement." In about three minutes, you will learn that starting a movement takes a leader who is not afraid to take risks, a second kind of leader (a peer, a lieutenant leader so to speak) who will lead the execution and act as the head-influencer in getting others to follow.
Also greatly appreciated is the always useful, value of brief, concise, storytelling... :)
TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing people together from three worlds: