Friday, April 2, 2010

LinkedIn is figuring it out; introduces Facebook-like updates

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Co-Founder,
Office Divvy ™

For the past 6 months or so LinkedIn has been growing on me.

They did a few good moves which I appreciated. I always liked some of the early third-party applications which lived on LinkedIn, such as the "Reading List" by Amazon; and the "My Travel" by TripIt. They also enabled a "Wordpress" application allowing content to update on one's profile automatically as new blog posts are made. I hope they will also introduce an app enabling Google's Blogger (well, that's a little self serving maybe, but as you can see our Office Divvy blog is on the blogger platform, it'd be nice if I can plug it in to my LinkedIn profile).

Later they allowed two-way communication between Twitter. So when I am tweeting, I can selectively choose which of my tweets to go to LinkedIn, and vice versa: I can also choose a LinkedIn status update to post a tweet on my Twitter account.

LinkedIn now allows users to comment on the status updates of others (much like Facebook), which I thought was a great improvement.

And now, they've taken it to the next level: LinkedIn is now allowing the capability to post a visible abstract-summary to go with a status-update when a link is posted. This functionality is familiar to facebook users. And I really think this upgrade adds a lot to the LinkedIn experience.




I am committed to using LinkedIn more, and I mean on a daily basis. I spend maybe 15 minutes a day on LinkedIn, logging in 2 to 5 times a day. I typically do two to three status updates on a daily basis. I think 3 updates is the optimum right now. I don't want to overwhelm the folks by posting more updates. Too many updates on LinkedIn feel out of place.

The interconnection across the Social Media landscape is getting better and better... Hope to see you on LinkedIn!

Ky Ekinci
Co-Founder
Office Divvy ™

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PS: One thing I did not like that LinkedIn did was to chose Twitter's "follow" terminology. I don't find "follow" a positive description of what happens when I reach out to a user, or a user reaches out to me. I like the term "connect" much better, but it maybe misleading for some situations. I have to think of a better term to replace "follow" to offer to Twitter and LinkedIn, and when I do, I'll be sure to trademark it so I can license it to these folks... :)

PPS: If you would like to "connect" with me, here is my LinkedIn Profile, and here's me on twitter. While you're at it, why don't you join Office Divvy on Facebook :))

6 comments:

  1. One of the things I find most useful on LinkedIn for getting business is to Answer questions and be active in group discussions. The Q & A used to be ore prominent, but they recently moved it under the "More" menu. at top of page, more; answers, answer questions.

    1) you can provide value and showcase your expertise, and help someone at the same time

    2) Others see your answer and if they like what they see, they may click on your profile

    3) I have then had some chose to contact me to discuss potential business after looking at my answer, my profile, and reading my blog posts (I use wordpress).

    4) I also just read the new privacy policy, and found that they use Questions, Answers and Group Discussions (as well as profile information) to filter the results of searches. That is, the word you use in Q & A and discussions might bring your name up when someone searches for that information.

    Plus when you answer a question, it shows up in your updates to your connections too.

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  2. I didn't know about that expanded status option. That's awesome.

    I agree with you that more than 3 updates per day is pushing it.

    Good post!

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  3. My Twitter is fed directly into Linkedin. That's probably not the best idea, but it saves time, since I'm often Tweeting about industry news and updates.

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  4. A small biz seminar speaker here said that we should spend at least an hour on LinkedIn daily. He got a consulting gig in Russia because of connections made on LinkedIn. He suggests that we just start conversing with interesting people one on one on LinkedIn. This kind of makes sense because I have lots of connections but don't really know who they are yet.

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  5. Thanks for your tweet on this issue: it made me think at least for 30 seconds on whether I have a LinkedIn strategy or not. The answer is 'no'. I'm using a whole set of social networks and Twitter is in my case the most responsive, followed by Google Buzz, then Facebook and a a long distance LinkedIn.
    I use hootsuite.com as an interface, because I can post tweets with one click also on at least a couple of other networks, including LinkedIn. I'm not doing anything different in sending different tweets to each of the different networks: I still have a day job too and if Hootsuite would not offer this service, I might quit LinkedIn.
    I have been using the groups-function more often in the past few months, because that seemed a good way to engage in debates that go further than 140 characters, but response has not been great for the time being. Could me my approach though.

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