Saturday, July 31, 2010

25 "P"s of Social Media and New Media Marketing...

You probably heard about the 5 "P"s of Marketing:
  • Product: The products or services offered to your customers/clients.
  • Price: The pricing strategy for the desired profit margin.
  • Place: Distribution --getting your product/service to your target market.
  • Promotion: Communicating with your customers.
  • People: The value of your people and people at large (i.e. influencers)

Now with the New Media the same list has been re-purposed for the social media channels such as twitter, facebook, linkedin, foursquare etc. etc.  Some folks talk about the 3 P's some talk about the 4 P's... 

But if you think about it, Social Media is different; with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

So let's take it up a notch, shall we?..  Here is the 25 P's of Social Media we can think of:
  • Provide: Something of value...
  • Petition: Demand innovation, make folks, platforms, messages better!
  • Productize:  Yes, new word!  Make your offer easy to understand!
  • Promote: Your product, service, business, events, news (don't overdo).
  • Personalize: Let them see the "real" you.
  • Participate: Interact and engage (your audience)
  • Play: Take it easy, it's not all strategy... :)
  • Pace: Take it easy, don't over do it.  Just don't!
  • Protect: Protect your brand, industry, service, peers
  • Plan: Yes, plan --don't just do it!
  • Propel: Initiate discussions, bring the best out in people.
  • Pamper: Recognize players, collaborate, give credit where credit is due.
  • Partake: Answer questions, participate in discussions/chats.
  • Peer: Do not underestimate players based on their followers, community
  • Penetrate: Cover all aspects
  • Patrol: Entire landspace --correct & clarify statements and behaviors
  • Perform: Do it!  Just do it!
  • Persist: Don't give up!
  • Predict: Think what's next...
  • Pioneer: Don't hold back, try different things (white hat rule though!)
  • Practice: Don't be afraid, practice makes perfect; learnings await you!
  • Propose: Propose ideas, solicit business (humbly), ask for collaboration.
  • Punctuate: Don't be afraid of repeating your point, though not bot-like.
  • Pursue: Follow up; be persistent to engage: to get answers, be heard.
  • Pay Attention: To influencers, trends, competition, customers.
Also pay attention to the fact there are are more letters in the alphabet! Why is the letter "P" significant?  The answer is, it is not!  We just wanted to expand on the existing discussion on Social Media and on Marketing based on our own thoughts and learnings, that's all... :)

..and you know what the biggest P is?

Be Positive!

Hey, speaking of 'P's, can you think of more Ps?..

Connect with us: Office Divvy on twitter | on facebook

One of the things we do is Social Media Consulting, Marketing, and Outsourcing for Small Business.  Reach us out for online strategy and social media for a free, confidential consultation!

Friday, July 30, 2010

Mail Never Stops! Feel frustrated over your email inbox?

Remember the famous scene from Seinfeld?
George Costanza: Why do the Postal Workers go "postal" and shoot everybody?

Newman: Because the mail never stops!  It just keeps coming and coming and coming... There's never a let up, it's relentless!

Do you feel this way about your email inbox?

Or now that the new media is here, maybe even about your twitter or facebook timeline?

We can give advice here on productivity and time management and how to tips to deal with your email or on how to tune in and listen to folks on your twitter and facebook timeline; but we won't.  Because no matter how hard we try, we are on the same boat as (almost) anyone out there!

What are some of the ways YOU deal with your inbox and twitter and facebook timelines?

Wednesday, July 28, 2010

Tweetdeck Souped Up? No, it's just the real time twitter activity!

This super-edition of tweetdeck shows twitter activity in real time (meaning it's not sped up). You better believe your eyes:

Monday, July 26, 2010

Twitter to include rich media in your timeline... Maybe?

This is truly exciting news -- Mashable broke the news today that Twitter will include pictures and videos in the twitter timeline. It truly enriches an otherwise what could be a very dry twitter experience.

Once concern from the community is: "Can the already stressed out twitter infrastructure handle this kind of move?

Or does it mean that we will see more of this?

The "inline media" was made available to select accounts for a few hours; though, almost as soon as the news broke, it sounds like twitter rolled it back.

Mashable says they received a note from twitter saying:

We’re constantly exploring features and settings. What you saw was a small test of a potential consumption setting for inline media. We show inline media on our own iPhone and Android apps.

Sunday, July 18, 2010

7 Select Articles on Startups, Entrepreneurship, Small Business, and Technology

Here's a compilation of select articles and blog posts on Startup, Entrepreneur, and Small Business matters which came on our radar recently

We typically share much on twitter and facebook, but the particular news, articles, and blog posts that really stand out, we compile them here on our blog every Sunday.

Are Successful Women Entrepreneurs Different From Men?
Yes! Women are entrepreneurs too! But how do they differ from the men? There are differences, and researchers are left surprised by results.
Why Morning People Rule the World
Not that evening people are life's losers; some of our best friends are evening people... But studies show there are many advantages your "morning-ness" can give you. Don't have morningness? You may be able to change that...
7 Steps to Creating a Successful Online Business
Running a business online today is the modern thing for most entrepreneurs, and with 7 steps like these, you can run one, too. But why? Maybe it's the passive income, or the ability to fulfill yourself by earning money doing what you love.
How We Can Encourage More Female Entrepreneurship
Over 50% of consumers on the internet are women... that gives [female entrepreneurs] a huge competitive advantage. But stuff like their natural fear of taking risks is holding them back. How can we change this?
You're No Steve Jobs, So Look Before You Leap
"Iterate, iterate, iterate." If you don't know what that word means, find out now! That's what entrepreneur Wadhwa says is doing. He predicts that they have "a better than average chance of becoming a Zynga or Facebook."
10 Ways the Next 10 Years Are Going To Be Mind-Blowing
We made it through the first decade of the 21st century alive, let's hope we can do it again, because soon you may not need to change out of your clothes into a bathing suit to swim. In fact, your car might have tiny solar panels all over it as you drive to work. And if you go on vacation, you might be staying in a resort that moves.
Google's Schmidt Undaunted by Apple or Facebook
Google has some things to clear up. And from Schmidt's standpoint, Google seems very confident and not worried by innovations and pressure coming from Apple and Facebook.

Stay tuned till next Sunday, or let us share news, events, articles with you in real time!
  • You should connect with us on facebook, here.
  • We're also on twitter, as @OfficeDivvy. Please say hi.

5 Select Articles on Social Media...

Here's a compilation of select articles and blog posts on Social Media which came on our radar recently..

We typically share much on twitter and facebook, but the particular news, articles, and blog posts that really stand out, we compile them here on our blog every Sunday.

52 Cool Facts About Social Media
Danny Brown compiles 52 facts (one fact per week of the year) on facebook, twitter, linkedin, YouTube, and Blogging.  Facts such as "90% of Internet users know at least one social network" or "The average social user has 195 friends."
Facebook Games: Office Wars
Nope, we're in no way, shape or form fans of Facebook games. But this one sounds really funny, so we thought it's worth sharing.
How Facebook will take over the world
Facebook will announce its 500 millionth user any day now, but to reach one billion users the firm needs to expand in developing markets. by Jemima Kiss of Guardian.
Man Claims to Own 84% of Facebook
A man with a contract claiming at least 50% of Facebook. Read how he did it with just $1,000.
How to Optimize Your Site for SEO
Here are some tasks that need to be completed for great Search Engine Optimization. In fact, some of them are pretty simple...

Stay tuned till next Sunday, or let us share news, events, articles with you in real time!
  • You should connect with us on facebook, here.
  • We're also on twitter, as @OfficeDivvy. Please say hi.

Twitter User Names of Coworking Spaces and Space Owners

Very cool list of twitter accounts of people and spaces involved in Coworking.

You know to find us on twitter under @OfficeDivvy, but this list is great to connect with other co-working folks:

Coworking Rocks!

Tuesday, July 13, 2010

This is why Twitter Direct Messages (DM) are a nuisance...

In an earlier blog post titled "3 Biggest Problems with Twitter are…" I wrote an open letter to twitter (coincidentally on their 2nd birthday): 
Twitter, we know you are not perfect. You have your shortcomings. We all do. If you are picking some things to work on here’s number 2:
Direct Message: Auto Respond
We often times would have to disregard our DM box, as it was full of so many “Thanks for following – join us at 8am Monday through…." kind of nonsense. Plus the phishing, and hacked accounts through DM.

In the same blog post, I also discussed "Absentee Tweeting" as a big problem.

Now, look at this Twitter DM we received:

One picture says a thousand words.  Do I need to say more?

This fellow is not only sending our @OfficeDivvy twitter account an unsolicited, unnecessary (and really useless) auto-DM, but he isn't even able to automate it properly, with the %DISPLAYNAME%  field still showing as a field.

Why inconveniencing others is still allowed on twitter?  The current twitter DM-module enables and empowers that.  If some folks don't have common-sense or any courtesy; why do we not have a twitter-option to shot-down the DM module completely, or create filters to block certain DMs?  

Well, I must admit I actually have a system.  Do you know how I deal with unnecessary, auto, and spam DM?  I unfollow the person immediately!  We show zero tolerance for this kind of users, as such DMs show we're not a match, and there is no need to sweat it...

Are you burdened by "DM" in similar or different ways?  Please share your thoughts...

Ky Ekinci : Co-Founder Office Divvyposted by Ky Ekinci
Co-Founder, Office Divvy
Tuesday, July 13, 2010

Connect? Ky on Twitter | Office Divvy on Twitter | On Facebook

Sunday, July 11, 2010

7 Select Articles on Startups, Entrepreneurship, Small Business, and Technology

Here's a compilation of select articles and blog posts on Startup, Entrepreneur, and Small Business matters.

We typically share original content as well as good finds on twitter and facebook, but those particular news, articles, and blog posts that really stand out, we compile them here on our blog every Sunday...

How to Name Your Startup
Naming your company can be challenging and time consuming. Here are 10 tips from Ross Kimbarovsky, co-founder of crowdSPRING, published on Tech Cocktail.

5 Lessons from Startup Pitches
This is an excellent read if you're planning on every starting a new Startup, or going after VC or Angel money.  By Jason Cohen, the founder of Smart Bear Software.
US Job Growth Entirely Driven by Startups
New firms add an average of 3 million jobs in their first year, while older companies lose 1 million jobs annually. Kauffman Foundation of Entrepreneurship says: "When it comes to U.S. job growth, Startup companies aren’t everything. They’re the only thing."
Why Startups Fail?
New ventures have only a 50% chance of making it through the first five years. Many would-be moguls just aren't prepared for the reality of running their own businesses. by Lisa Smith of Investopia.
8 Questions to Ask Before Building a Business
Are you thinking of starting a new web business? Before you start, ask yourself the following eight questions. The advantage of this is that you can quickly see if the idea you’re going to throw your money and soul into is likely to work.
S.B.A. Lending Plunged in June
With the expiration of stimulus  provisions that made Small Business Administration loans more attractive to borrowers and lenders (and with efforts to renew the those provisions stalled  in Congress), SBA-backed lending all but collapsed in June. (New York Times)
Sam's Club to Offer Small Business Loans
Associated Press reported that Sam's Club said Tuesday it will offer loans of up to $25,000 to its small business members.

Hope you enjoyed the above links.  Stay tuned till next Sunday, or let us share news, events, articles with you in real time
  • You should connect with us on facebook, here
  • We're also on twitter, as @OfficeDivvy. Please say hi.

Thursday, July 8, 2010

Job Growth in the U.S. Driven Entirely by Startups!

Job Growth in U.S. Driven Entirely by Startups, according to the findings from the Kauffman Foundation Study that is. 
" New firms add an average of 3 million jobs in their first year, while older companies lose 1 million jobs annually. "

When it comes to U.S. job growth, Startup companies aren’t everything. They’re the only thing.

It’s well understood that existing companies of all sizes constantly create – and destroy – jobs. Conventional wisdom, then, might suppose that annual net job gain is positive at these companies. A study released by the Ewing Marion Kauffman Foundation, however, shows that this rarely is the case. In fact, net job growth occurs in the U.S. economy only through startup firms.

The new study, The Importance of Startups in Job Creation and Job Destruction (PDF), bases its findings on the Business Dynamics Statistics, a U.S. government dataset compiled by the U.S. Census Bureau. The BDS series tracks the annual number of new businesses (startups and new locations) from 1977 to 2005, and defines startups as firms younger than one year old.

The study reveals that, both on average and for all but seven years between 1977 and 2005, existing firms are net job destroyers, losing 1 million jobs net combined per year.

By contrast, in their first year, new firms add an average of 3 million jobs.

Further, the study shows, job growth patterns at both startups and existing firms are pro-cyclical, although existing firms have much more cyclical variance. Most notably, during recessionary years, job creation at startups remains stable, while net job losses at existing firms are highly sensitive to the business cycle.

These findings imply that America should be thinking differently about the standard employment policy paradigm,” said Robert E. Litan, vice president of Research and Policy at the Kauffman Foundation. “Policymakers tend to focus on changes in the national or state unemployment rate, or on layoffs by existing companies. But the data from this report suggest that growth would be best boosted by supporting startup firms.

Because startups that develop organically are almost solely the drivers of job growth, job-creation policies aimed at luring larger, established employers will inevitably fail, said the study’s author, Tim Kane, Kauffman Foundation senior fellow in Research and Policy. Such city and state policies are doomed not only because they are zero-sum, but because they are based in unrealistic employment growth models.

And it’s not just net job creation that startups dominate. While older firms lose more jobs than they create, those gross flows decline as firms age. On average, one-year-old firms create nearly one million jobs, while ten-year-old firms generate 300,000. The notion that firms bulk up as they age is, in the aggregate, not supported by data.

Note: This post is based on the July 7 Press Release by Kauffman Foundation
Download: The Importance of Startups in Job Creation and Job Destruction (PDF)

Monday, July 5, 2010

New Hootsuite Has "Klout"

The popular social media tool to manage Twitter and Facebook status updates, Hootsuite, released their newest version: Hootsuite 5.0.  There were some hiccups at first, folks (including us) did not like the new RT format being chosen as a default.  Hootsuite corrected the problem relatively fast, giving the users the option to choose from the new or the old-school RT format. 

One interesting feature is "Klout" with twitter-user scores based on's klout-scores, which is the influence metric. It measures overall influence through 25 variables broken into three categories; True Reach, Amplification Score and Network Score.

Klout tracks the impact of the user's opinions, links and recommendations across their social graph. It collects data about the content one creates, how people interact with that content and the size and composition of one's network.

From there, the tool analyzes the data to find indicators of influence and then provides the user with innovative tools to interact with and interpret the data.

Good job Hootsuite!  Well done...

What tool do you use to manage your twitter account(s)?  Hootsuite, Tweetdeck, Seesmic, or others?

Saturday, July 3, 2010

NWC2.0 -- New Work City 2.0

Here are two emails came through from the Coworking Group with exciting news for New York City based New Work City, but also highlighting interesting approaches to funding for coworking spaces, the coworking world (coworkers, space owners, and those who plan to have their space) will enjoy reading about:

The first email is from Alex Hillman, a co-founder of Philadelphia-based coworking space, Independence Hall (aka IndyHall). And the second email is from Tony Bacigalupo, the owner of New Work City (aka NWC) in Manhattan.

Here we go:

Alex Hillman  |  Jul 02 10:15AM -0400

For those who haven't heard, New Work City (our coworking friends in Manhattan) have announced a big move: Tony Bacigalupo's Blog Post

Manhattan has some of the most challenging real estate economics in our country and Tony has done a good job of keeping a bootstrap mindset and always coming up with creative ways to overcome the challenge while keeping their growth and approach organic.

Their latest move includes not only the usual high costs associated with space in NYC, but renovation costs as well. I was impressed by one approach they took to financing their move and build-out:
Darrell Silver's Blog Post

In short, and Tony can feel free to correct me here, one of the long time members/supporters they have invested cash in return for ownership of a few memberships...memberships that subsidize his company's costs of having a workspace in Manhattan. When New Work City can afford to (it sounds like there is a goal of one year), they will buy those memberships back from Darrell.
"I don't know the details of this deal beyond what I've read on Darrell's blog."

I don't know the details of this deal beyond what I've read on Darrell's blog, and Tony has a lot on his plate with opening a new location in 2 months, but I was particularly impressed with the creative approach to
financing and thought that instead of just ask him for more info on my own time, he could share with all of us at once. :)

When IndyHall performed its similar growth/move last year, we also raised money from within our membership in the form of a loan. This isn't completely dissimilar, but the tone of the exchange is more organized and mutually beneficial, I almost wish we'd thought of it ourselves!

The main reinforcing concept that I see here are mutual benefit of having members bought in on a much deeper level than renting desks.

coworking in philadelphia

* * *

Tony Bacigalupo | Jul 02 08:37PM -0400

Alex, thanks for bringing this up... I figured someone would beat me to spilling the beans about our new space on here :)

NYC is indeed a very difficult place to build a coworking space while keeping it truly community-run. Point of fact, many of the proto-coworking spots that have appeared in NYC in the past few years have been directly or indirectly tied to external interests.

My goal with NWC was to keep us truly independent and self-sustaining.

The deal in our new space was the closest we were ever going to get to a perfect storm of all the right factors: location, price, size, environment, timing, and, most importantly, a landlord who was on board with what we're doing.

The special deal you're referring to was Darrell's idea, and it was a really smart one (he's a really really smart dude). It works out really well for both of us-- he saves a bunch of money for his startup in the form of free
memberships, while we get the benefit of both a critical infusion of early cash as well as a group of great guys to help fill up our big new space.

By the time their free occupancy starts to really hurt our bottom line, we'll be generating enough cash flow to start paying off the loan-- and by then, Darrell and his team would have gotten enough benefit to justify the
risk of the loan.

Darrell also, of course, wants to support us, and he knows that the economics of starting up a coworking space in NYC is damn near impossible if you don't have some help.

So his help was the critical piece I needed to feel comfortable signing the lease.

That being said, we still have a very, very long way to go. To pay for what will be a very significant amount of construction and outfitting, we are going to have to pull out all the stops.

My aim is to go for the most community-reinforcing routes first. We'll be taking a lot of membership prepayment (two of my members have already paid for six and twelve months respectively, before I even started asking), that being the best money since it is sourced by the community itself and represents commitments on the part of the members.

Next up is loans from individuals who are willing to take a little risk to help make it all possible. They will be simple loans with low interest rates and long repayment terms; in other words, these are going to be loans from people who don't care so much about making a cash ROI as they do with helping us succeed.

Beyond that, I anticipate that we will still have a significant gap to close-- we're looking into sponsorships, partnered programming, auctioning off members' services, taking money for dares, and more.

I'm not going to lie, I've had my share of panic attacks about all this. But we hit a point at which it was clear that we were as close as we were ever going to get, and I decided that we were close enough that I could rely on rallying the community together to figure out how to get across the finish line.

So far, I've already been pleasantly surprised by the dedication and support of some of my close friends in the community. If we catch a few more breaks, we'll be there.

And then we're going to have something that never could have existed in NYC otherwise-- a true community center based on coworking. The impact we're going to have with this new space is going to be well worth the hard work and risk that are going into it.

We are the future, people.

Much more to come! Would love some help on creative fundraising ideas.