Monday, July 5, 2010

New Hootsuite Has "Klout"

The popular social media tool to manage Twitter and Facebook status updates, Hootsuite, released their newest version: Hootsuite 5.0.  There were some hiccups at first, folks (including us) did not like the new RT format being chosen as a default.  Hootsuite corrected the problem relatively fast, giving the users the option to choose from the new or the old-school RT format. 

One interesting feature is "Klout" with twitter-user scores based on Klout.com's klout-scores, which is the influence metric. It measures overall influence through 25 variables broken into three categories; True Reach, Amplification Score and Network Score.

Klout tracks the impact of the user's opinions, links and recommendations across their social graph. It collects data about the content one creates, how people interact with that content and the size and composition of one's network.

From there, the tool analyzes the data to find indicators of influence and then provides the user with innovative tools to interact with and interpret the data.

Good job Hootsuite!  Well done...

What tool do you use to manage your twitter account(s)?  Hootsuite, Tweetdeck, Seesmic, or others?


1 comment:

  1. Glad to hear you are enjoying the Klout tool. Companies are using Klout to identify candidates for some interesting campaigns for sure. Let us know how you use it for your work.

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