Wednesday, January 19, 2011

Are You Winking In the Dark?

My friend Mike Ellis is not just a twitter power-user, but his tweets are often full of wisdom and substance.

He covers a wide range of subjects in his tweets, from homelessness, to personal issues, religion, emergency management, marketing, to small business, and social media.  When I acknowledge what I call his "twitter gems," he typically responds by picking up on my use of the phrase "twitter gems" and teases me by calling them Tater Tots.

Mike had the following tweet today which I'd like to share with you:

What Mike did not know when he tweeted this, is that, our advertising budget for 2010 has been about 10% of our total revenue (yes, you heard it correctly).  And he did not know that for 2011 we're even allocating a larger dollar figure for our advertising budget; and we will spend some of our budget to help some of our new clients advertise their businesses.

Office Divvy provides Virtual Office Solutions and Co-Location Office Space along with outsourced operations and business support services to entrepreneurs and small business owners in Palm Coast, Flagler Beach, Bunnell and beyond.

Choosing a membership at Office Divvy, vis a vis a traditional office model can save a Flagler County small business startup, literally tens of thousands of dollars a year.  Despite this fact, we notice, some of the new Office Divvy members may be extra conservative when they are trying to get their business off the ground.  Some of these folks skimp on advertising, which is a dangerous game to play especially for a new business.

Knowing how important advertising is for a new business, we are now actually allocating a part of our budget to help fund the advertising budget for some of these new-member startup businesses.  Yes, we are paying for their ads in certain publications, early on during their new membership, so that they can launch their business successfully and give it a fair chance to survive.

So, sometimes one tweet calls for a whole blog post, and Mike's tweet today was one  of those.  So, let us remember Mike's wisdom on advertising; particularly if you are starting a new business:
" For business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does."

...and if you are in Palm Coast, Flagler Beach, Bunnell or elsewhere in Flagler County, thinking about starting up a new business, come talk to us, we can help you in more ways than you may think...

Ky Ekinci : Co-Founder Office Divvyby Ky Ekinci
Co-Founder, Office Divvy
Wednesday, January 19, 2011

Connect:  Ky on Twitter  |  Office Divvy on Twitter  |  On Facebook

1 comment:

  1. I love the hearts and minds behind Office Divvy. I am blessed to know them.