Monday, January 10, 2011

Is doing a Press Release a waste of time?

How many times did you do a press release that went nowhere?  Some people say doing a press release is a waste of time and money.  Even the best selling author, blogger and thought leader Seth Godin has a quote which goes something like:
" No one cares about you, not even your mother-in-law. No one is eagerly waiting your press release."

If it sounds right, and it feels right, it's right....but is it really?



The truth is in doing the press releases right. Remember though, nothing "done right" is easy.

There is no overnight success, even when it comes to press releases.  It's all about building the relationships with the editors and writers, bloggers, and journalists in your industry, getting a database going and keeping up your database, getting the right person or people (team) in place, using the right services, writing good and interesting content, and outsourcing some of that press release work to competent people --especially if you are a small business.

There is terrific WISDOM in doing online press releases (aka newswires) from a Search Engine Optimization (SEO) standpoint.  Those SEO benefits alone make doing press releases worthwhile.  But just because you're doing a newswire online, it doesn't mean that you will reap the benefits of SEO; because SEO is a science, and if you are not a "scientist" operating in that field, heck it can actually even hurt you.  Plus it can get expensive, some services charge up to $2,000 per newswire.  That's why you should seek the advice or the services of a genuine, experienced professional.

The reality is that you can have an online press release done in the range of $125 to $250 each including professionally written content, optimized SEO links, and get it out to dozens, and sometimes hundreds of websites and right in front of tens of thousands of people.  Feel free to reach us out on twitter or facebook if you need help, and we will gladly help you, or refer you to someone who can help.




Ky Ekinci : Co-Founder Office Divvyposted by Ky Ekinci
Co-Founder, Office Divvy
Monday, January 10, 2011

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