Monday, October 31, 2011

One key element in Marketing Effectiveness is...

One key element in marketing effectiveness is right timing --that is right timing for the target prospect to notice and/or consider your offer.  The wisdom in repeating your ads/marketing messages is in that if you do it right, you're increasing the chances of finding that right timing for your audience to notice/consider your offer.

Key reasons to repeat your message are:
  • Your audience tends to forget what they see and hear within two to three weeks.
  • The market constantly changes: New products, new competition, and new needs are constant.
  • Your brand and offers are more likely to be remembered when the timing is right for your audience (meaning they ARE ready to buy, rather than you are ready to sell). If you are seen frequently that helps.

But repeat your message without being repetitive!

Yes, doing it over and over again does help; however you must try to repeat your message without being repetitive.  Hang on: "Repeat your message without being repetitive" sounds like an oxymoron; doesn't it?

The idea is to create different versions of the marketing message so that you are conveying variations of your message.  If your print ads, banner ads, website always look and feel the same, then the audience is likely to block the message.

Any thoughts?  Feel free to chime in through the comments below, or share your thoughts with us on our facebook page, here.

Tuesday, October 25, 2011

Coworking Jelly in Japan? Yes, there is a MAP for that!

Jelly is a casual coworking event to work alongside other technical, creative, professional and business people in a welcoming environment. Jellies have taken place in over a hundred cities where people have come together to work for the day.

For those who are in Japan, here's where the Jellies take place today:


Are you interested in Coworking in Florida? < check out the link!

Monday, October 24, 2011

Palm Coast Entrepreneur Night is on October 25th

Join fellow Palm Coast and Flagler County business owners, current and aspiring entrepreneurs, and folks who support entrepreneurs on Tuesday, October 25th at The Humidor in European Village.

Palm Coast Entrepreneur Night Features:
  • Complimentary Appetizers
  • Complimentary Pizza from Mezzaluna  
  • Great people to chat, relax & network with
  • Win Prizes (Raffle)
  • $2 Draft Beers (Yuengling)
  • Red and White Wine Selection
  • Premium Cigars, including Padrons, Fuente, Aston, Rocky Patel, Cohiba and many more! (Popular Special: Save 25% when you buy four cigars)  
  • A chance for you to deliver an elevator pitch on your company/business to an open and receptive audience... 
Tuesday, October 25th, 2011
5:30 to 8:00 PM

The Humidor at European Village
101 Palm Harbor Pkwy | Palm Coast, FL | 386-445-2221

PS: In case you can't make it, there will be another event on Tue, Nov 29th, so save the date! 

Thursday, October 13, 2011

Email Marketing: Fundamentals, Best Practices, and More

Email Marketing Seminars and Workshops are descending on Palm Coast and Flagler County's Business Community this October 2011.

Constant Contact's Pamela Starr will present two back to back sessions at the Flagler County Chamber of Commerce on Wed, October 19th.

The main session starts at 2:00 PM, and it should not be missed if you really want to understand the 5 Ws of Email Marketing:
What, When, Where, Who, Why...

The Power of Email Marketing (2 pm - 3:30 pm)
  • How email marketing can help your business grow
  • How to target prospects and customers
  • How to avoid being seen as a “spammer”
  • The best ways to build your email list
  • How to come up with effective content for your emails
  • How to help ensure your emails are opened and forwarded
  • How to incorporate Social Media into your Email Marketing Campaign

The cost is $10 for Flagler County Chamber of Commerce members; and $15 for non members.   The Venue is the Flagler Room located at the Flagler Chamber of Commerce.

Space is limited.  You must call 386.437.0106 to reserve your space.

* * * 

A second, bonus session will follow right after, at 3:30 with Pamela getting into the basics of Constant Contact, if that is a platform you would like to use.

* * * 

Another bonus is offered by Office Divvy ™ as a Constant Contact Business Partner in Flagler County, whereby we will hold not one, but two FREE Constant Contact Clinics the following week to help you get started off on the right foot.

We will at no cost setup your account, help you import your database, design your template, and send out your first email free of charge along with a FREE 60-Day subscription depending on the size of your database.   You will walk away not only with actionable learnings, but totally setup and ready to go for your email campaigns.

The FREE CLINICs will take place at Office Divvy on Thursday, October 27th (5:30-7PM); and Saturday, October 29th (1 - 2:30PM).  To reserve your space in these bonus free clinics, call 386.445.4153