Thursday, July 12, 2012

Social Media Summer School: Twitter & Facebook Workshops

The second workshop in Office Divvy's Social Media Summer School's 2012 Curriculum was Facebook Business Pages.  It was attended by eight facebook page admins representing a cross-section of restaurant, e-commerce, law, non-profit, and field service-industry and also included one representative from the Palm Coast SBDC.  Participants came from St. Augustine, Palm Coast, and Flagler Beach.

Total of twelve business owners and others have been trained so far in the Twitter and Facebook Workshops, all walking away with actionable learnings.

One issue that presented itself was the fact that not all pages were able to add an OFFER to their page.  According to the facebook page admin information site, the offers are still in Beta release as of July 2012, so not all pages have access to them as of yet.

What is a Facebook Page Offer?  It's a new free, feature to offer a special or discount to your community right from your facebook page. Here's a video overview of that:

Two workshops are now complete in the Social Media Summer School, with one more to go (Facebook Advertising).  We're receiving a lot of interest from folks to repeat them on a regular basis.  Because these workshops promise actionable learnings in a small-class format, seating is limited.  So, we may indeed offer more several times a year.

By the way, would you like to receive the whitepapers we have put together on Twitter and Facebook?  You can request them below, at no cost. :)

Fill out my online form.

Sunday, June 24, 2012

How to Twitter? An infographic for Twitter 101

Our first session in the Social Media Summer School series was Twitter-101 Workshop, a small-class, hands-on workshop for actionable learnings.  All six seats were taken, all learned how to use twitter, setup their account, learned the basic, and the class yielded a half-dozen new twitterrers to Palm Coast and Flagler County twitter landscape.

The event was covered in an article in Daytona Beach News Journal, titled: Posting for profit: Social Media Summer Camp offers entrepreneurs hands-on training.

Now a great infographic comes from Cheryl Lawson, really capturing some of the basics in one page, visually, so we're obligated to share with you.  Check it out, and enjoy!  :)

Awesomeness!  Great work Cheryl!

By the way learn more about the Social Media Summer School < will you?

Tuesday, May 29, 2012

How Spam Emails contribute to Pollution not only in your inbox, but through Green House Emissions

Hard to believe but one spam email actually causes the equivalent to the level of Green House Gas (GHG) emissions released from driving 3 feet in your car!  This infographic is based on spam emails sent/received in 2010, and pollution contributed through just that would be like driving around the world 2 Million times!

Related blog posts on email and productivity:

Monday, May 7, 2012

How to Create a KISS Social Media Strategy Infographic

KISS - No, not the rock band KIϟϟ 

KISS - Yes, the acronym for "Keep It Simple Stupid"

Keeping it simple is often good advice for anything, especially in business.    Here's great advice for a 9-Step Simple Social Media Strategy from Robert Caruso --founder and CEO of Bundle Post.

This awesome infographic will give you what you need to put together your Simple Social Media Strategy.  A product of awesome collaboration between Robert Caruso, Engage Marketing Design, and Anya Studenc Downing.

Muchas Gracias!

Tuesday, March 20, 2012

Palm Coast has an All-Star Email Marketing Provider

Office Divvy ™ has been named as a 2011 All-Star Award recipient by Constant Contact!

To date, we have used many email broadcast platforms, but settled on Constant Contact four years ago for their commitment to email broadcasting compliance, customer service, and small business.

As a Constant Contact Business Partner, we also providing email marketing solutions to multiple startups, small businesses, and non-profits.

The Constant Contact's 2011 All-Star award recognizes Office Divvy ™ based on multiple achievements such as consistent high open rates (greater than 25%), click through rates, and low bounce rates; regular contact our audience, using tools to increase email list participation on facebook, and generating and acting on email response reports.  The award puts Office Divvy ™ in the Top-10% of Constant Contact subscribers.

Whether you're located in Palm Coast and Flagler County, elsewhere in Florida, or anywhere across the United States, feel free to contact us to learn more about our email marketing, social media, and web-design and online strategy services and for a free, confidential consultation: 1.888.533.4889.

Why Videos Go Viral?

Did you know even the most watch videos --like Sh*t Girls Say, or the "Friday Song" by Rebecca Black that you might remember seeing on Vimeo, YouTube or elsewhere, did not necessarily start out being popular.

But then, why and how these videos go viral?

According to YouTube Trends manager Kevin Allocca, there are three reasons why videos go viral:

Rebecca Black’s “Friday” was on YouTube with not many views until people of influence like Jimmy Kimmel found them, and started sharing or showing on TV. And when that happens, kaboom! You have a viral video.  Allocca calls this the Tastemaker effect.

When a video starts becoming popular, others adopt it, edit it, and create versions.  With “Sh*t Girls Say” when the video climbed in views, there had been many variations made by others.  Alocca calls this the Communities of Participation effect.

And the last reason a video goes viral according to Allocca is due to Unexpectedness. A video starts out one way and something shockingly or ridiculously unexpected happens in the video, that creates the sharing by the masses.

Here's the presentation and speech from YouTube Trends Manager Kevin Allocca:

Friday, February 10, 2012

History of Photo-Sharing (Infographic)

An awesome infographic on the History of Photosharing:

 Well done by KISSmetrics!
 Source/Credit: The History of Photo Sharing Infographic

Monday, February 6, 2012

Why we like WordPress and kittens...

Folks often ask us:
What CMS platform should I build my website on? 

The answer is: It depends... It depends on your company's size, needs, and strategy. Free choices such as WordPress, Drupal, TYPO3, Joomla; or services such as, all the way to ecommerce solutions such as XCart, Interspire, Magellan could be part of the options you may need to first look at before you narrow.

But when we are asked: 
What is your favorite CMS platform? 
Then the answer can be as easy as: WordPress!  

When our client's criteria includes, "I want to be able to manage my website in-house with the team I have"; "If I get too busy, and have to get help, it needs to be an application that is mainstream enough to find people for hire at a reasonable cost";"I want to be with a winning company that is not likely to go away in a year or two". A brief summary of reasons its a favorite for us and our clients and as to why are listed below:
  • User-friendliness
    One of the biggest advantages of building your website on a CMS platform is empowering YOU --that is the startup founder, the solo-entrepreneur or the solo-practitioner, the small business owner. On average, we've been able to transition websites in as little as 1/2 day training from our team to our client's team, where they are publishing their content, with confidence, live during training.
  • High-adoption rate and prestige
    WordPress powers 1-in-12 of ALL Content Management Systems (CMS) on the web today! WordPress powers sites like the New York Times, Forbes, TechCrunch, TED, multiple CBS station-websites across America, JayZ and Kobe's websites, National Geographic, Pepsi, the PGA....... just to name a few.
  • It's Open Source baby!
    Open Source means the source code is available to developers who have the opportunity to contribute to the improvements of the code and the right to use the software in any way you see fit (obviously keep it legal).  There is no one-body or company with the power to restrict in a unilateral way how the software is used; and there is no single entity on which the future of the software depends.  It also means, much like what we're seeing in the android-app landscape, open source can lead to all kinds of folks building plug-ins.  WordPress has about 11,000 plugins to take advantage of from excellent SEO (Search Engine Optimization) add-ons, to super spam killers (like Akismet), to shopping cart add-ons, and more.
  • Comment-spam prevention
    Inviting comments on your website is a huge plus.  However with engagement can come spam -- which creates risk and ties up resources. We've seen in a joomla site the spam-comments got so out of hand that the hosting bandwidth was exceeded and the site often went down as a result (yikes). The plugin Akismet (one of the best to prevent spam) is available primarily on WordPress.  
Check out the infographic below for more ways to love WordPress CMS to power your website:

Credits for this awesome infographic go to: 

Monday, January 23, 2012

Chinese New Year: Year of the Dragon | 2012

Sim Taing : Co-Founder Office Divvyby Sim Taing
Office Divvy ™

This year Chinese New Year began on Monday, January 23, 2012, and ushered in the Year of the Dragon.

Unlike the demon that gets slayed in Western literature, the Dragon in Eastern culture is a symbol of good fortune, power, and intelligence. In Chinese tradition, the Dragon is regarded as a divine beast.  It is the only one of the 12 zodiac signs governed by a mythical creature rather than a real animal.

The dragon is the most auspicious and powerful of the 12 signs of the zodiac, one associated with high energy and prosperity.

This year is considered especially auspicious because it is the year of the water dragon, something that happens once every 60 years.  As such, optimism and expectation for better times are expected in 2012.

The Chinese has observed the dragon years (which included 1940, 1952, 1964, 1976, 1988 and 2000) are followed by economic expansion and prosperity.  One type of expansion is certain, Dragon years have generated baby booms.  The year of the dragon has long proved to be an impetus for births.  For example, China recently reported that the country is anticipating a 5 per cent increase in the number of babies born this year.  Officials expect a baby boom not only in China, but in Taiwan and other Asian countries and territories that observe the New Year festival, including Japan, South Korea, Vietnam, Hong Kong and Macau.

Some prominent dragons include Bill Clinton, Joan of Arc, Al Pacino, and Bruce Lee.  These individuals are indeed very fitting to be Dragons.

Personally, I look forward to the economic recovery and prosperity the year of the dragon may bring for all Americans and the world.  May the year of the dragon bring us lower unemployment, economic stability, higher income, peace, and good health.  I feel these are within our reach this year.

* * *

On a separate note, the year of the dragon this year fell on the same day as National Pie Day.  I'm telling you, this year will be a lucky one. :)

Related Blog Posts:

Wednesday, January 11, 2012

First Palm Coast Entrepreneur Night of 2012

...the first Palm Coast Entrepreneur Night of 2012 will take place at the Europa Lounge and Bistro at European Village on Tuesday, January 31, 2012 at 5:30 PM.

Palm Coast Entrepreneur Night is free to attend.  The event is sponsored by Office Divvy ™ and typically attended by 40 to 60 participants, who are either entrepreneurs or aspiring entrepreneurs, investors looking for businesses to invest in, and professionals who provide support services to entrepreneurs.  participants come from all cities from Flagler County, Daytona Beach, Ormond Beach and other locations.

The Palm Coast Entrepreneur Night Features:
• Complimentary Appetizers provided by Europa Lounge
• Great people to chat, relax, and network with
• Full Liquor Bar (cash bar)
• Prizes / Raffle items 
• A chance for you to pitch your business, or new business idea to an open and interested audience.

You can find a recap of the last event of 2011 and a video here.

For more information call 386.445.4153 or RSVP on